Join the circular
e-bike revolution

Our mission

In the Netherlands, each year one million bicycles become waste. We believe that no bike should be designed to end up in a landfill after use. We want to prove that it is possible to minimize the harm to our planet and at the same time provide the best experience for our riders. Join the circular mission, and start the ride of your Life.

The Roetz Life bikeThe Roetz Life bike

One cycle.
For life.

How it works

Step 1

Start the ride of your life

The Life e-bike is built from a set of modules that form your perfect configuration. Choose your first bike configuration and start riding.

Step 2

Enjoy a worry free journey

For optimal performance your e-bike is constantly monitored. A smart nervous system throughout the bike, that knows upcoming failure before you know it.

Step 3

Unlimited service to ride forever

When service or upgrades are needed, we guarantee “next day fix” at your home. This allows you to keep on riding.

Step 4

The e-bike that grows with you

Reconfigure your bike when your needs change. In the coming years, new modules will be added to change the set-up of your bike and be ready for the future.

One cycle.
For life.

How it works

Step 1

Start the ride of your life

The Life e-bike is built from a set of modules that form your perfect configuration. Choose your first bike configuration and start riding.

Step 2

Enjoy a worry free journey

For optimal performance your e-bike is constantly monitored. A smart nervous system throughout the bike, that knows upcoming failure before you know it.

Step 3

Unlimited service to ride forever

When service or upgrades are needed, we guarantee “next day fix” at your home. This allows you to keep on riding.

Step 4

The e-bike that grows with you

Reconfigure your bike when your needs change. In the coming years, new modules will be added to change the set-up of your bike and be ready for the future.

The Roetz Life bikeThe Roetz Life bike

A future-proof frame, adaptable to your needs.

The stainless steel frame consists of two parts. This enables to reconfigure your bike into other bike types in the future. Think of a longtail cargo bike or speed pedelec.

Sustainable materials and unlimited service come together.

“By choosing Roetz Life, you help prevent waste problems of the future”

Tiemen ter Hoeven - Founder

Tiemen ter Hoeven
The Roetz Fair Factory

“Contribute to a social mission: empowering and educating people.”

Ellen Heeres - Roetz Fair Factory

Be the first circular e-bike rider

Together we can start a new, circular way of riding. Become one of the first Life riders.