Join the circular
e-bike revolution

Our mission

In the Netherlands, each year one million bicycles become waste. We believe that no bike should be designed to end up in a landfill after use. We want to prove that it is possible to minimize the harm to our planet and at the same time provide the best experience for our riders. Join the circular mission, and start the ride of your Life.

Discover our mission

One cycle.
For life.

How it works

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Start the ride of your life

The Life e-bike is built from a set of modules that form your perfect configuration. Choose your first bike configuration and start riding.

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Enjoy a worry free journey

For optimal performance your e-bike is constantly monitored. A smart nervous system throughout the bike, that knows upcoming failure before you know it.

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Unlimited service to ride forever

When service or upgrades are needed, we guarantee service at your home, so you can keep on riding.

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The e-bike that grows with you

Reconfigure your bike when your needs change. In the coming years, new modules will be added to change the set-up of your bike and be ready for the future.